(I originally wrote this post from a decidedly non-Frequency Horizon locale — Central Canada, surrounded by piles of snow taller than I am. Since then I have returned West, started experimenting with Google Adwords on my own page, and had a pretty positive telephone support experience with Steinberg)
I’m the first person to gripe about the invasive nature of digital advertising. I hate being tracked online. It’s freaks me out when websites seem to guess what I’m thinking seconds after I come up with an idea.
But when I went online to register my microphone (which I have to say, was the result of finally sitting down to read the manual and incessantly go through the product box) I was greeted by a stock image I could relate to. Instead of the mind-numbing shots of middle managers gazing in wonder at pie charts and financial statements, there was a picture that I could relate to.
Wearing sick headphones and a what looks like a smart and comfortable shirt, a man with well-coiffed hair and a hearty beard settles down to pound out some dope audio edits no doubt. It was getting late into the night and my mind was full of the stars outside, but it was this image that made my world complete at that moment. It was like, yes! They really nailed it.
I had so many questions. What was he working on? Was it some sort of serialized podcast about the nature of molecular structure and its implications on current dark matter theories? Was he helping a Chinese tech firm develop sound clips to go with the latest social media innovation? Was this a sound designer working hand-in-hand with the staff at the imitable Snap Judgement production house (hopefully)? Was he mastering the latest release from a downtown Vancouver cubia-rap-electro crossover artist? We’ll never know.
But I do know that my faith in software companies was restored in an instant.
I too believe in Creativity First.
But how did they know I had a beard? Like really…
(And who could escape the relevance of writing a blog post about Steinberg from Steinbach… opposite sides of the world, but similar frequencies…)